Play-to-earn is one of the fastest growing opportunities in the crypto market today. Play-to-earn games have created a lifeline for people in the developing world. The in-game rewards can be cashed out for real money, representing a living wage for many people in low-income countries. As many places are suffering the economic impacts of the pandemic, play-to-earn games are literally saving lives by creating income for individuals and families.

However, the barrier to entry for NFT-based games is that these games are not free to play: it typically costs more than a thousand dollars to purchase the NFT characters and items necessary just to get started. On top of that, it is difficult for gamers to find a suitable game to play in the market. They typically have to go through hundreds of YouTube videos and discord channels to find a game that fits their skills and taste.

At the same time, even though many P2E game guilds are thriving, they are also facing significant challenges to actively screen, train, onboard and convert players to token-earning members of their teams or guilds.